History

The proof is in our history.

In 1979, Simplicity Life started as Imeriti, Inc. as a means for ­financial producers to more easily provide annuity and life insurance products to their clients.

Over our forty-year history, Simplicity Life has put together the staff and tools to continue to meet the needs of our producers. Simplicity Life is a rock-solid force in the industry combining comprehensive industry knowledge and technology-driven sales tools so that producers can provide real solutions for their clients.

With operations based in multiple states, Simplicity Life provides optimum service for our producers anywhere in the country.

In 2016, Simplicity Life was acquired by Simplicity Financial Holding Group to further accelerate our growth as well as adding the backing of a large holding company to support our continued growth.