Strategies Producers Can Use to Seek New Business

Finding and closing new business is one of the most important, if not the most important responsibility for new agents. Unfortunately, there is no simple way to do it, and success in this area will require creativity, grit, and some good old-fashioned luck. But for those who are looking for next steps or new avenues to pursue, consider trying the following list of tips for producers looking to build new business.

Prepare Niche Appeals

Net worth and demographic categories are too broad to be useful in many situations. Instead, focus on a niche market and discover what customers in that market are looking for. What do they value and how will they prepare to work? For example, even with the same net worth the needs and values of different generations will change dramatically.

Stay Active on Social Media

While it can become a distraction, social media gives life insurances salespeople a modern way to connect with clients and be available to them and other prospects on a continual basis. Connections can be forged swiftly, information exchanged at the speed of typing, and for every question you answer on a public post there may be thousands of customers who see the interaction and use it as a reference before deciding to reach out.

Explore the Employer Market

Work site markets are seeing significant growth as life insurance is added to voluntary benefits packages made available by employers to their workers. Employers are often willing to support these plans to incentivize and reward their employees, while employees respond to the endorsement of the product and appreciate any subsidies the employer kicks in to mitigate the cost.

Be Present

During the quotation process it is important to make additional visits to the prospect’s workplace or job site. This will help to establish rapport with the potential buyer. You should also personally deliver all new business policies in order to deepen this connection, answer questions, and solve problems on-the-spot if any are discovered.

Connect with Local Associations

Connecting with local trade associations or professional organizations can generate a huge number of useful contacts. Once you are a member, you can also offer to speak on insurance topics at association meetings.

Follow up on Successful Conversions Geographically

Once you make a sale, you should use that connection to bridge to other nearby prospects in the local area. These prospects will most likely be familiar with your new account, and you can use that familiarity to introduce yourself and lend you offer additional credibility.

Follow up on Successful Conversions via Business Relationships

Your business customers have relationships, often close ones, with their distributions and suppliers and even certain close-knit customers. Using your client as a reference, make appeals to these related organizations. Dealing with those who deal with your clients can give you much-needed access where you need it.

Use Your Own Geographic Proximity

Your office is most likely surrounded by potential accounts, each of whom may consider the geographic convenience of your office to be a major benefit. Local access can be a great selling point and often means that your prospects will already be familiar with your brand.

Fall Back on Guaranteed Products

Millennials and others throughout the market are surprisingly risk adverse, which is one reason why products like whole life, indexed universal life, and even variable life have sold exceedingly well in recent years. Use these products and their guarantees to your advantage.

Use Your IMO

Independent marketing organizations like Simplicity Life have a wealth of tools available to assist sales people like you as you continue to reach out to new markets. Tools like continuing education, marketing, social media strategies, sales support, and much more.

For more information on how Simplicity Life can support you in the areas discussed in this blog, call us today! 800.921.3100








The information contained herein is for general information purposes only. Simplicity Life is not to be held responsible for the accuracy of this information. Neither Simplicity Life nor its employees provide tax or legal advice. As with all matters of a tax or legal nature, your clients should consult their own tax or legal counsel for advice. Any taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax adviser.

The information, statistics, and opinions reported herein are from sources believed to be reliable. However, Simplicity Life and the author of this blog do not guarantee the truth, accuracy, and reliability of any source, fact and/or statistic cited and no do necessarily agree with any opinions expressed by such sources.

Get MORE Insurance News Now!

Stay up to speed with trending industry updates. Submit your email address below to join our mailing list NOW!

Your Email (required)